Monday 27 August 2012
Jumping On the Bandwagon
What do you type into google when you’re looking for something? The whole thing, or just what you consider to be the key words of whatever it is you’re searching for?
Take Twilight. Yes, I’ve read it and if I’m completely honest, I did rather enjoy it. That’s my guilty secret for the day. I even wrote a blog about it a while back. So if you were looking for all things Twilight online (films, books, T shirts, fake tan, anti-sparkle powder, vegetarian meals for vampires, central heating for werewolves made easy – I’ll stop now, shall I?), you’d probably just type Twilight into a search engine, wouldn’t you? Or Hunger Games or whatever you’re into.
What else might you get?
How about Fifty Shades of Twilight? Lots of – well, you’ll have to go see for yourself. Or Twilight 2 New Moon parody (What if Edward Hooked Up With Jacob...?) which kind of speaks for itself.
Or maybe Fifty Shades Of Sparkling Vampires With Dragon Tattoos That Play Starvation Games, which defines itself as “a short parody of a spoof wrapped in a wet blanket of irreverence”. I’m not entirely sure how typing Twilight into amazon’s search engine produces that one, but there you go.
Clearly there’s a market for something that instantly captures the zeitgeist and provides alternative viewpoints or satirises the original. Sometimes I wonder how close to the line these authors walk – there are dozens of of Potter parodies and spoofs: Harry Putter and the Chamber of Cheesecakes anyone? And yet JK Rowling’s lawyers are quick to jump onto anything illegal concerning the HP brand, so parodies are presumably perfectly OK, if somewhat dubious in taste at times. To be fair, the blurb for Cheesecakes suggests an innocent romp through Potter-land and it all looks completely tasteful and rather a good read.
If Fifty Shades of Grey began life as Twilight fan fiction, then maybe trying to be original isn’t the way to sell lots of books. Clearly the more raunchy you can make your parody, the more books you are going to sell, which makes me wonder if erotica really is the next Big Thing.
Maybe that’s where I'm going wrong. I should be exploring Katniss’ sex life instead, or working out what kind of creature a vampire-and-werewolf liaison would produce.